From Krispy Kreme to SunChips, more and more companies roll out total solar eclipse promotions – By AP News Staff (AP News) / April 2, 2024
NEW YORK (AP) — More and more businesses are taking advantage of the total solar eclipse set to dim skies across North America on Monday.
In the snacks department alone, Krispy Kreme is teaming up with Oreo to sell a limited doughnut-cookie creation. Sonic Drive-In is selling a “Blackout Slush Float.” And Frito-Lay’s SunChips has unveiled a new flavor that will only be available during the celestial event’s nearly 4 and a half minutes of totality.
MoonPie also kicked off a “Sun vs. Moon” smackdown-themed campaign as the chocolate snack maker promotes its “eclipse survival kit,” made up of four mini MoonPies and two pairs of eclipse glasses.
Meanwhile, airlines like Southwest and Delta have advertised eclipse-viewing flight paths. And beyond promotions from big-name brands, small businesses along the 115 mile (185 kilometer)-wide prime path are leading the charge to meet the incoming tourist demand.
