Ad spending on 2020 primary tops $1 billion – By Sara Fischer (Axios) / Feb 28 2020
Spending on the 2020 presidential primary has officially surpassed the $1 billion mark, with more than half of that total coming from billionaire Michael Bloomberg, according to data from Advertising Analytics.
Why it matters: It’s the most money that has been spent this early on in an election cycle in U.S. history.
For context, experts project that more than $10 billion will be spent on political ads this election season, with more than $3 billion toward the presidential primary specifically.
- In other words, roughly one-third of the total money that will be spent on presidential political ads has already been spent with eight months to go until Election Day.
By the numbers: To no surprise, Democrats have outspent Republicans more than 9-to-1 due to a highly competitive primary contest and because there are two billionaires spending an unprecedented amount on ads.
- So far, Democrats have spent a whopping $969 million on ads, compared to $67.9 million by Republicans.
- Bloomberg has spent more than $538 million to date, per Ad Analytics, while Tom Steyer has spent more than $186 million. All other candidates have spent less than $50 million each.
Continue to article: https://www.axios.com/presidential-primary-ad-spending-record-e5b6a234-a24c-4ac8-801f-55881dba6712.html
