There’s an all out war against Breitbart, well more like boycot war and they seem to be winning – PB/TK
Behind the Mystery Group Hitting Breitbart Where It Hurts – MAR. 24, 2017
Shortly after the November election, a Twitter account called Sleeping Giants (@slpng_giants) began using the social media platform to chisel away at the ad revenue of extreme right-wing news site Breitbart. The account, which now has more than 73,000 followers, has a simple strategy: Tweet at companies who unknowingly have ads on Breitbart and teach them how to blacklist the site from their ad distribution algorithm. Sleeping Giants is the work of an anonymous group in the digital marketing industry, and their strategy seems to be working: To date, more than 1500 companies have joined the movement, including big names like Visa, Sephora, and Audi.
In addition to its Breitbart campaign, Sleeping Giants is also working to improve automated ad-buying systems, which give companies very little control over ad placement. Even when companies take the measures taught by Sleeping Giants to blacklist Breitbart, their ads can still end up on the controversial media site through various loopholes. We talked to one of the people behind Sleeping Giants—who wishes to remain anonymous—about how the idea gained momentum, the big-name companies who have signed on, and how the group wants to change online advertising for good.
Continue to motherjones.com article: http://www.motherjones.com/media/2017/03/breitbart-sleeping-giants-ads
