Burger King spoils ‘Star Wars’ in new ad campaign – By Michael Hollan (Fox News) / Dec 15 2019
What’s more important to fans: free fast-food or spoilers?
A new promotion at Burger Kings in Germany promises customers free Whoppers in exchange for spoilers. While the campaign doesn’t specifically say that the spoilers are for the upcoming ‘Star Wars: The Rise of Skywalker,’ the promotional material seems to suggest that this is the case.
https://www.youtube.com/watch?v=JcMz-yrvH-g&feature=emb_logo
Burger King Germany teamed up with a Hamburg-based ad agency to create the promotion, according to The Hollywood Reporter. While actual spoilers for the upcoming film have been kept under tight wrap, researchers from a German film website sourced them from online blogs and spoiler posts.
“Whether the spoilers really correspond to the truth will ultimately only be revealed once the film is released,” Klaus Schmaing, director of marketing for Burger King Germany, told The Hollywood Reporter.
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