Cracker Barrel’s Facebook post about its plant-based sausage ignites comment culture war – By Saba Hamedy (NBC News) / Aug 4, 2022
“Discover new meat frontiers,” the Facebook post read.
Cracker Barrel has accidentally been thrust into the culture wars.
The restaurant chain on Monday ignited a fiery debate on its Facebook page after encouraging its customers to “discover new meat frontiers” with its plant-based sausage offering.
“Experience the out of this world flavor of Impossible™ Sausage Made From Plants next time you Build Your Own Breakfast,” Cracker Barrel wrote in its post, which featured an image of eggs, hash browns and two patties with a toothpick labeled “Impossible™” planted in one.
Thousands of people have since commented on the post — sharing a mix of outrage, amusement over the outrage and general thoughts on how the controversy reflects the state of the world. The comments have showcased a divide among customers across ideological and political lines.