Detroit went all in on big, expensive EVs nobody wants. Here’s what the data shows they’d rather buy. – By Nora Naughton (Business Insider) / March 31, 2024
*Demand for electric pickups has dried up.
*EV shoppers are more interested in smaller, cheaper vehicles.
*Most EVs are too expensive for the average shopper.
When the automotive industry started looking toward an electrified future, Detroit automakers decided to throw their hat in the ring with what they do best: pickup trucks.
The first entrants to the electric-pickup market enjoyed some early success, particularly in the Ford F-150 Lightning. But sudden changes to the electric-car-shopper demographic mean that for the second time in the past 20 years, Detroit finds itself selling big, expensive cars nobody really wants.
Behemoths like the GMC Hummer EV and Lightning, with price tags that can reach six figures, aren’t resonating with EV shoppers who prioritize value and practicality.
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