Facebook Ad Boycott Gains Steam As Companies Join ‘Stop Hate For Profit’ – By Ryan Grenoble (Huffpost) / June 25 2020
A growing movement has brands reevaluating their relationship with the social media platform.
More corporate advertisers are pulling ads from Facebook for the month of July, joining the Stop Hate for Profit boycott organized last week by the Anti-Defamation League, the NAACP, Color of Change and other civil rights groups. The campaign urges advertisers to “hit pause on hate.”
The list of participating companies has grown in recent days to include The North Face, Patagonia, Arc’teryx, outdoor retailer REI, Ben & Jerry’s, Eileen Fisher, Eddie Bauer, Magnolia Pictures, Upwork, HigherRing, Dashlane and Talkspace. On Thursday, Verizon (HuffPost’s parent company) also joined the boycott.
Advertising agency Goodby Silverstein & Partners on Wednesday said it, too, will join the protest, and it encouraged its 45 clients — which include big names such as BMW, Frito-Lay, Hewlett–Packard and PepsiCo — to participate as well.
“For years, we ― and others ― have called on Facebook to change,” ADL CEO Jonathan Greenblatt told HuffPost of the campaign. “They have not. What matters to Facebook is profits. So if they see what a one-month pause would mean to their bottom line, then maybe they will get the message and act.”
Procter & Gamble left the door open on the possibility of joining the boycott but wouldn’t commit to any concrete action, Marc Pritchard, the company’s chief brand officer, told Ad Age Wednesday.