How memes became a major vehicle for misinformation (Axios)


    How memes became a major vehicle for misinformation – By Sara Fischer & Alison Snyder (Axios) / Feb 23 2021

    Wall Street’s populist uprising, the Capitol siege and a strong U.S. anti-vaccination movement show the power of memes in spreading misinformation and influencing communities online.

    Why it matters: For years, there’s been growing concern that deepfakes (doctored pictures and videos) would become truth’s greatest threat. Instead, memes have proven to be a more effective tool in spreading misinformation because they’re easier to produce and harder to moderate using artificial intelligence.

    • “When we talk abut deepfakes, there are already companies and technologies that can help you understand their origin,” says Shane Creevy, head of editorial for Kinzen, a disinformation tracking firm. “But I’m not aware of any tech that really helps you understand the origin of memes.”

    Catch up quick: A meme is a piece of mixed media, usually text laid over a photo or video, that is designed to go viral, often through humor.

    • Some memes can be lighthearted, like the viral Bernie Sanders mittens meme from Inauguration day. But many memes are meant to be deceptive, or prey upon fears and biases.




    Please enter your comment!
    Please enter your name here