Buyers remorse.. MSNBC is charging advertisers more to be seen during Morning Joe because President Donnie is watching. If you’re paying attention to a one person demographic, well now that truly explains the dismal rating of the peacock. How about putting money/time into programming that might change the one person demo to two maybe three people – PB/TK
It costs more to advertise on Morning Joe now because you know who is watching – posted at 2:31 pm on February 4, 2017 by Jazz Shaw
There go my plans for advertising my new Bigfoot Location and Removal Service on MSNBC in the morning slot. Turns out that since the last election the advertising rates during Morning Joe have shot up through the roof. Generally those rates are based on viewership in terms of how many people are watching, but in this case it’s a far more particular case of who is watching. And the “who” in question is the President of the United States. (Politico)
“MSNBC and Fox News are capitalizing on President Donald Trump’s TV watching habits, dramatically increasing issue advocacy advertising rates in recent weeks as companies and outside groups try to influence Trump and his top lieutenants.
The ad rates for “Morning Joe” have more than doubled post-election, according to one veteran media buyer. Trump, who reportedly watches the show most mornings, has a close relationship with “Morning Joe” host Joe Scarborough, and they talk regularly.
Fox News’ “The O’Reilly Factor” and other primetime programs on Fox News have boosted their rates about 50 percent. Trump also is a frequent viewer of the network’s primetime shows.
“The president’s media habits are so predictable, advertisers migrate to those areas,” said one media buyer.”
This isn’t really anything new for Scarborough and his crew. MSNBC has long been in the habit of running promos which focus on the power players in Washington talking about how they tune in every morning. There’s one in particular where congressmen are talking about how most of the people at the Capitol gym aren’t even working out, but just watching Joe, Mika, Willie and company. Then there was this one with Chuck Schumer talking about working the elliptical next to Jeff Sessions and watching.
Continue to hotair.com article: http://hotair.com/archives/2017/02/04/it-costs-more-to-advertise-on-morning-joe-now-because-you-know-who-is-watching/
