Many Canadians are fed up with shrinkflation. So what’s being done about it? – By Sophia Harris (CBC News) / Feb 19, 2024
Several countries are introducing regulations. Canada isn’t yet among them
PepperBrooks was getting ready to wash her dishes when she noticed something didn’t add up.
The new bottle of Dawn Platinum she’d bought contained 431 millilitres of dish soap, 10 per cent less than an older bottle of the same product that she had in her cupboard.
Despite the difference, both bottles had cost the same.
“I’m not happy about it,” said the Mississauga, Ont., marketing strategist who goes by the mononym PepperBrooks. “There was no notification. They didn’t let me know as a consumer that I’m going to be getting less for the same [price].”
CONTINUE > https://www.cbc.ca/news/business/shrinkflation-legislation-canada-1.7114612
