Proposed Bill Would Ban Excessively Loud Streaming Commercials – By Frank Konkel (Nextgov) / Mar 31 2023
The legislation would update the CALM Act of 2010 that tackled loud television ads.
Among those who have frantically searched for their TV mute button while simultaneously wondering how and why a commercial could possibly be so much louder than the program they’re streaming, some lawmakers have also had enough.
New legislation introduced in the House and Senate this week would prohibit streaming services from airing commercials that are louder than regular programming.
The bill, called the Commercial Advertisement Loudness Mitigation, or CALM, Modernization Act would not only limit the loudness of streaming ads, but also strengthen the Federal Communications Commission’s ability to investigate and enforce violations of the law by broadcast, cable or satellite television operators.
The bill updates the CALM Act of 2010, which limited the loudness of television ads before streaming services became ubiquitous.
