The fundraising landscape is shifting in 2020 – By Elizabeth Yin (Techcrunch) / Feb 26 2020
Newcomers face challenges, but there’s never been an easier time to raise for some founders
When I was a founder many years ago, I felt like I heard constantly conflicting advice and opinions on raising money for my startup.
It’s easy to raise. It’s hard to raise. If it’s easy to raise, you should raise a LOT of money. You should raise a little money. You should try to go for a high valuation. You should raise at a “normal valuation” so it doesn’t bite you later.
It was hard to understand what was going on and what I should actually do.
Many years later, now as a VC, it turned out that most of the things you hear people say about fundraising are generally true and generally good pieces of advice. All at the same time. Even when these ideas conflict. How is that possible?
Because, like anything else, different pieces of advice are apt for different types of companies and founders. Today’s fundraising landscape is particularly an interesting time of bifurcation that’s worth laying out in detail.
Continue to article: https://techcrunch.com/2020/02/26/the-fundraising-landscape-is-shifting-in-2020/
