Trump campaign hits pause on TV ad spending for ‘review’ of messaging strategy (Yahoo)

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    Trump campaign hits pause on TV ad spending for ‘review’ of messaging strategy – By Ben Kamisar and Shannon Pettypiece (NBC News) / July 30 2020

    WASHINGTON — President Donald Trump’s campaign has virtually disappeared from the airwaves as it undertakes “a review and fine-tuning of the campaign’s strategy” as an official put it after the replacement of campaign manager Brad Parscale.

    With less than 100 days until Election Day, the Trump campaign spent virtually nothing on television or radio ads on Wednesday and Thursday, according to data from Advertising Analytics. And it has effectively nothing booked through August.

    Meanwhile, Joe Biden’s campaign has spent $3.9 million over those two days and has another almost $6 million booked through the end of August.

    When asked about the lack of spending, a Trump campaign official pointed to the decision earlier this month to demote Parscale and elevate deputy campaign manager Bill Stepien to fill that role.

    Continue to article: https://news.yahoo.com/trump-campaign-pauses-tv-ad-224454173.html

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