Trump campaign sends text to sell voters his colouring book as US coronavirus deaths pass 90,000 – By Andrew Naughtie (The Independent) / May 19 2020
Volume of 16 images invites crayon artists young and old to pay homage to ‘our great leader’
With the US’s Covid-19 death count on course to pass 100,000 and the country’s economy cratering, Donald Trump’s supporters received an unusual marketing text from his campaign on Tuesday evening, pushing a new piece of merchandise: a Trump colouring book.
“Pres Trump set aside a LIMITED EDITION TRUMP COLORING BOOK just for you, friend!” read the text. “900 sold in 5 minutes! Don’t wait. Claim now!”
The book, on sale in the Trump campaign’s online store for $20, features 16 single-sided pages and comes with colouring pencils. Above a picture of Mr Trump surging towards the viewer with a clenched fist, his trademark red tie ruffling in the wind, the cover announces its contents with an exclamation mark: “The Official Trump Coloring Book contains 16 artistic depictions of our great leader and is perfect for both adults and youth!”
The campaign to re-elect the “great leader” has raised enormous sums of money – well into the hundreds of millions – but is struggling to refloat its candidate in the polls. Current surveys consistently show him trailing Joe Biden nationally, though the race seems closer in swing states.