YouTube TV hikes price to $72.99 per month due to rising ‘content costs’ – Aisha Malik (Techcrunch) / Mar 16 2023
YouTube has announced that it’s raising the price of its YouTube TV subscription to $72.99 per month. The new monthly price is an $8 increase from the current $64.99 monthly fee. New members will see the new price starting today, while existing members will see the price change starting on April 18. The Google-owned company blames a rise in “content costs” for the change. To soften the blow, the company announced that it’s lowering the price of its 4K Plus add-on from $19.99 per month to $9.99 per month.
“As content costs have risen and we continue to invest in our quality of service, we’ll be adjusting our monthly cost, after 3 years, from $64.99/mo to $72.99/mo, in order to bring you the best possible TV service,” the company said in a tweet.
An update for our members. As content costs have risen and we continue to invest in our quality of service, we’ll be adjusting our monthly cost, after 3 years, from $64.99/mo to $72.99/mo, in order to bring you the best possible TV service.
— YouTube TV (@YouTubeTV) March 16, 2023
YouTube TV notes that this is its first price increase in three years. In July 2020, the price for YouTube TV increased from $49 to $64.99. The service debuted in 2017 at $35 per month.
