Linda Yaccarino Takes Over Hot Mess Twitter as Ad Revenue Plunges – By Jody Serrano (Gizmodo) / June 5, 2023
According to Twitter owner and former CEO Elon Musk, Yaccarino will focus on business operations while he focuses on “product design and new technology.”
Former NBCUniversal advertising chief Linda Yaccarino assumed her role as Twitter CEO today, taking the reigns from the company’s mercurial owner, Elon Musk, who months ago promised he would give up the CEO role once he “found someone foolish enough to take the job.”
Although little information has been given about when she would officially join the company, her start date is sooner than the window previously given by Musk, per The Wall Street Journal. Last month, the Twitter owner announced he expected Yaccarino to start in about six weeks, which would have been in mid-June.
The same day, The New York Times reported that Twitter brought in $88 million in advertising revenue from April 1 to the first week of May, a decrease of 59% year-over-year. Ad sales make up to 90% of the company’s revenue, making these latest results a gut punch for the company.
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