Heineken pledges nearly $50 million investment for “transforming tired pubs” in U.K. into eco-friendly faces of resilience – By Li Cohen (CBS News) / May 7, 2024
Dutch brewing company Heineken is working on “transforming tired pubs” across the U.K. with a nearly $50 million investment meant to ease locals as the U.K. recovers from a 41-year inflation high.
The £39 million (nearly $50 million) investment is being made through Heineken UK’s Star Pubs, a network of 2,400 leased-out bars. Heineken said that the money will go toward 612 establishments, including 62 closed pubs that will now be reopened this year. Some of those soon-to-be-reopened pubs have been closed for more than four years, CBS News partner BBC reported.
The company said the investment is a demonstration of “confidence in the resilience of the great British local in the face of uncertainty.”
“With working from home more commonplace and people looking to save on travel, major refurbishments will concentrate on transforming tired pubs in suburban areas into premium locals,” the company said. “The revamps are designed to broaden each pub’s use and appeal, giving people additional reasons to visit.”
