FCC to consider disclosure requirement for AI-generated content in political ads – By David DiMolfetta (Nextgov) / May 22, 2024
AI-made materials have already seeped into election campaigns around the world.
The Federal Communications Commission said it will consider a proposal requiring disclosure of AI-generated materials on radio or TV-based political advertisements.
Chairwoman Jessica Rosenworcel circulated the measure with her colleagues on Wednesday. If adopted, it would seek feedback on how to require on-air and written disclosure of AI-generated materials and how broadcasters, cable operators and other programming entities should comply with the rule.
Officials, lawmakers and researchers have repeatedly expressed concerns over how AI tools may supercharge election misinformation or further enable disinformation campaigns aimed at stifling electoral processes leading into November.
There’s a “clear public interest obligation for commission licensees, regulatees, and permittees to protect the public from false, misleading, or deceptive programming and to promote an informed public — and the proposed rules seek to achieve that goal,” Rosenworcel’s office said in the announcement of the proposal.
