Lean In is offering 20% discount for the ladies beginning Tuesday for “Equal Pay Day” – PB/TK
Lean In puts spotlight on Equal Pay Day with campaign led by Sheryl Sandberg – Jessica Guynn ,
Lean In’s Sheryl Sandberg is calling attention to the gender pay gap with a national retail campaign that will offer discounts to women on Equal Pay Day.
The reasoning behind the #20PercentCounts campaign that launches Tuesday: If a woman makes 20% less than a man, she should pay 20% less for the purchases she makes.
Three hundred local businesses in 25 cities will offer 20% discounts or special offers to women and, in some cases, men, too.
Equal Pay Day is a symbolic point in the year that represents the date that working women’s pay catches up to men’s from the prior year.
Women on average are paid 20% less than men in the U.S., black women 37% less and Hispanic women 46% less, says Sandberg. For women of color, Equal Pay Day comes much later in the year. Black women have to work until July 31 and Hispanic women until November 2 to catch up.
Continue to usatoday.com article: https://www.usatoday.com/story/tech/news/2017/04/03/lean-in-sheryl-sandberg-20-percent-counts-campaign-to-close-gender-pay-gap/99841634/
