Let’s see companies have been exploiting everything to make a dollar for centuries, why stop now – PB/TK
McDonald’s apologises over ad ‘exploiting child bereavement’ – By Haroon Siddique / May 16 2017
McDonald’s has apologised for any upset caused by its new TV advert, which has been accused of exploiting childhood bereavement, but refused to stop it from being broadcast.
The advert, first screened last week, shows a boy asking his mother about his dead father. As she tells him what his dad was like, the boy looks sad as they do not seem to have much in common. His face lights up once they arrive at a McDonald’s and, as he eats a Filet-o-Fish, his mother says: “That was your dad’s favourite too.”
Shelley Gilbert, a psychotherapist who founded the children’s bereavement charity Grief Encounter, said it had received a lot of phone calls from concerned parents.
“One in 29 children are bereaved of a parent or sibling by the time they are 16 years of age, so this storyline will resonate with a huge number of children and surviving parents.
Continue to theguardian.com article: https://www.theguardian.com/business/2017/may/16/mcdonalds-apologises-over-ad-exploiting-child-bereavement
