Trader Joe’s to change product branding after petition calls it ‘racist’ – By Bill Hutchinson (ABC News) / July 19 2020
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Trader Joe’s to change product branding after petition calls it ‘racist’ – By Bill Hutchinson (ABC News) / July 19 2020
More than 1,400 people signed the petition.
Grocery store chain Trader Joe’s says it is changing its ethnic food packaging after more than 1,400 people signed a petition describing brands such as “Trader Ming’s” and “Trader Jose’s” as racist.
The popular food store is the latest U.S. company to announce changes in product labeling that critics say are akin to racial stereotyping.
Trader Joe’s responded to the petition on Change.org, which called on the company to “remove racist branding and packaging from its stores.”
The company acknowledged that the product naming may have had the “opposite effect” of its intent.
Continue to article: https://abcnews.go.com/US/trader-joes-change-product-branding-petition-calls-racist/story?id=71868367&cid=clicksource_4380645_2_heads_hero_live_headlines_hed