California ballot wars already in full blitz mode as voters head for the mailbox – By Jeremy B. White (Politico) / Oct 2 2020
The likelihood of widespread early voting is forcing campaigns to rethink how and when they deploy resources.
OAKLAND — The campaign crunch came early this year in California.
Interest groups are bombing the airwaves right now as the state sends out 21 million mail-in ballots to every single active, registered voter. The likelihood of widespread early voting is forcing campaigns to rethink how and when they deploy resources.
The next week could supplant the days before Election Day as the most critical messaging window for those looking to influence the results of the 12 ballot initiatives up this year in California. Some have been spending for nearly a month already.
“There’s no Election Day anymore,” said Republican campaign consultant Dave Gilliard. “There’s 30 or 40 election days,” which means “if you’re not campaigning in September, you’re going to miss out.”
Continue to article: https://www.politico.com/states/california/story/2020/10/02/california-ballot-wars-already-in-full-blitz-mode-as-voters-head-for-the-mailbox-1319000
