Apple CEO links Facebook’s business model to real-world violence – By Kif Leswing (CNBC) / January 28 2021
- Apple CEO Tim Cook linked Facebook’s business model, which uses data to serve targeted ads, with real-world consequences like violence or reducing public trust in vaccines.
- Cook’s speech at a data privacy conference in Brussels did not mention by name Facebook, but the social media company was clearly a target of the Apple CEO’s warning.
- The speech came as the battle between the Silicon Valley rivals heats up, particularly about a new iPhone feature called App Tracking Transparency.
Apple CEO Tim Cook on Thursday linked Facebook’s business model, which used data to serve targeted ads, with real-world consequences like violence or reducing public trust in vaccines.
Cook’s speech at a data privacy conference in Brussels did not mention Facebook by name, but the social media company was clearly a target of the Apple CEO’s warning.
“If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves scorn,” Cook said.
Cook also criticized recommendation algorithms that suggest extremist groups to users, as Facebook has been under fire for doing. On Wednesday, Facebook said it will no longer automatically recommend political groups.
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