COVID Pandemic Consumer Behavior: Shoppers Continue To Spend More On Alcohol, Snacking Habits – By Cortney Drakeford (International Business Times) / July 16, 2022
The COVID-19 pandemic forced people to adjust to staying indoors, and even though lockdown restrictions have waned, consumer spending habits have remained the same.
During the CNBC Evolve Global Summit, Jessica Spence, brands president of Beam Suntory, which produces spirits like Jim Beam, Courvoisier, and Sauza, noted that consumer spending habits shifted during lockdowns.
“All of a sudden, when you couldn’t go out to your favorite restaurant or the holidays were out of balance, spending a little bit more on that bottle of whiskey or tequila became a bigger treat,” Spence explained.
Premixed and ready-to-drink cocktails also gained popularity among those stuck at home who wanted easy access to their desired alcoholic beverage.
