Vaping: Juul to pay $438.5m in youth marketing probe – By BBC News Staff (BBC) / Sept 6, 2022
Juul Labs will pay $438.5m (£380m) to end a probe of its advertising to underage buyers as it rose to be one of the top e-cigarette firms in the US.
The deal with more than 30 states also restricts Juul’s marketing, for example barring use of people under the age of 35 in its adverts.
Juul called the settlement “a significant part” of its efforts to resolve “issues from the past”.
The firm is also fighting a US ban of its products.
The US Food and Drug Administration in June said it would bar sales of Juul products due to insufficient data about the health impact. The measure is on hold while the company appeals the decision.
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