Another Cooler Company Throws Serious Shade Toward Yeti After It Cut Ties With the NRA – By Julio Rosas (ijr.com) / April 23 2018
With outdoor cooler company Yeti telling the National Rifle Association it no longer wishes to provide products for the Friends of the NRA Banquet and Auction events, some of its competitors are now trying to fill the gap for pro-gun customers.
In an email to its members on Friday, the NRA said Yeti also did not give a reason for its decision.
“That certainly isn’t sportsmanlike,” the NRA said. “In fact, YETI should be ashamed. They have declined to continue helping America’s young people enjoy outdoor recreational activities.”
On Sunday, Bison Coolers made it crystal clear it supports the Second Amendment:
Don't worry, we're with you America. Keep your #2ndAmendment rights safe and secure with #BisonCoolers. #MadeInUSA and proud of it!
Click the link in our bio to visit our website! https://t.co/LJkF45VcBw pic.twitter.com/amYlemV8EP
— Bison Coolers (@BisonCoolers) April 22, 2018
Bison Coolers is not the only company showing its support for gun owners. RTIC Coolers posted on its Facebook page a picture of the Second Amendment.
Many gun owners and pro-Second Amendment activists have let Yeti know on its Facebook page that they will no longer be buying its products.
UPDATE [4/23/18, 4:29 p.m. ET]:
Yeti provided an official statement to IJR:
“A few weeks ago, YETI notified the NRA Foundation, as well as a number of other organizations, that we were eliminating a group of outdated discounting programs. When we notified the NRA Foundation and the other organizations of this change, YETI explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation. These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20.
“Further, the NRA-ILA stated in that same public communication that ‘[YETI has] declined to continue helping America’s young people enjoy outdoor recreational activities.’ Nothing is further from the truth. YETI was founded more than 10 years ago with a passion for the outdoors, and over the course of our history we have actively and enthusiastically supported hunters, anglers and the broader outdoor community. We have been devoted to and will continue to directly support causes tied to our passion for the outdoors, including by working with many organizations that promote conservation and management of wildlife resources and habitat restoration. From our website to our film footage and from our social media posts to our ambassadors, YETI has always prominently featured hunters pursuing their passions. Moreover, YETI is unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment.”
https://ijr.com/ijr-red/2018/04/1087685-cooler-company-throws-shade-yeti/
