The ARMY plans to spend $300 million between now and October 1, 2027 to attract 6,000 new recruits. 1/3 of that money will be spent on advertising. About 4 years ago, the AMRY pulled their NASCAR sponsorship because they felt the $26 million price tag was too high, yet at the many NASCAR events recruitment was high. Go figure, a cool car, a rolling advertisement for 4 hours on Spring/Summer weekend afternoons. Yeah cost too much – PB/TK
Army Plans to Spend $300 Million to Attract 6,000 More Recruits- By Brian Freeman | Sunday, 12 Feb 2017 05:29 PM
In an effort to recruit 6,000 more soldiers it needs to fill out its ranks by October 1, the Army plans to spend $300 million in bonuses and advertising over the next eight months, in addition to offering a shorter enlistment period, USA Today reported on Sunday.
The Army has said it will offer up to a $40,000 bonus to new recruits in specialties that are difficult to fill, which is double what was previously offered.
As many as 600 recruiters will also be eligible to receive bonuses of $500 per month to stay on the job for another year.
To make it even more attractive for potential recruits, the Army is reducing its requirement for enlistment in some positions to two years instead of the usual commitment of at least three years, with the hope that many will opt to stay on longer once they see the advantage of serving in the Army.
To encourage those who are already in the military to stay, the Army already has offered soldiers who have the option of leaving before October bonuses of $10,000 or more to remain for another 12 months, with additional incentives for those in high-demand fields, Army Times reported
The breakdown in costs for attracting the newcomers is approximately $200 million in bonuses and another $100 million for advertising.
Maj. Gen. Jeffrey Snow, who leads Army Recruiting Command, told USA Today that the Army has learned from mistakes made in previous attempts to increase enlistment, such as lowering standards, which he said only ended up being extremely inefficient as larger numbers than usual had to be culled after training.
Snow vowed that would not happen this time, as “There is very clear guidance from the leadership in our conversations that there is no desire to lower standards.”
Continue to newsmax.com article: http://www.newsmax.com/US/Army-spend-recruits/2017/02/12/id/773211/
