Black Friday shoppers expected to spend $9.6 billion online – By Hope King & Kelly Tyko (Axios) / Nov 24, 2023
Americans set a new Thanksgiving online spending record and are on track to charge their way through Black Friday.
Driving the news: Consumers shelled out $5.6 billion online on Thanksgiving, Adobe Analytics reported Friday morning.
- That’s a 5.5% jump over last year and nearly double what consumers spent on the holiday in 2017, per Adobe data.
- Another report released Friday from Salesforce found U.S. online sales Thursday rose 1% to about $7.5 billion year-over-year on Thanksgiving.
- Adobe projects shoppers will spend another $9.6 billion online Friday, up 5.7% year-over-year.
CONTINUE > https://www.axios.com/2023/11/24/black-friday-sales-cyber-monday-2023-spending
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