Conservative coffee company grows business focusing on veterans, police: ‘an underserved population’ – By Bradford Betz (FOX Business) / March 21, 2022
Black Rifle Coffee Company’s long-term goal is to hire 10,000 veterans
A conservative-themed coffee company is making waves in a competitive industry by catering to a part of America that has long felt ignored.
Going against the grain of traditional coffee culture, the Black Rifle Coffee Company, based in Salt Lake City, is unabashedly pro-law enforcement and pro-Second Amendment. Among its products are the AK-47 espresso, the “Thin Blue Line” medium roast, and the “Coffee, or Die,” among many others.
Founded by Evan Hafer, who served in Iraq as a Green Beret and a CIA contractor in Afghanistan, the coffee company aims to help thousands of veterans.
“The main concern I have is with the veterans that have been physically and psychologically injured by the wars,” Hafer said in an interview with FOX Business. “I think that as the wars age, they somewhat become forgotten. And it’s kind of my responsibility to my subculture in my veteran community to fund a lot of those initiatives to give back.”
