Could Fox News lose its grip on far-right conservative viewers to Newsmax, OAN? – By Nathan Bomey (USA Today) / Dec 21 2020
A surge of post-election momentum for pro-Trump networks suggests that Fox News’ status as the primary cable news destination of far-right conservative viewers may not be as solid as previously thought.
But it’s unclear whether recent audience growth for Newsmax and One America News (OAN) is sustainable – and experts question whether those networks can lure the type of advertisers that have enriched Fox News.
In the period leading up to the election and in the weeks thereafter, Newsmax and OAN have attracted a growing audience of far-right conservatives by amplifying President Donald Trump’s false declaration of victory and his unfounded accusations of election fraud.
© Eileen Blass, USAT 9/29/06 — New York, NY (ED NOTE: Shot Tungsten balance) Fox News Channel logo in the Fox newsroom in New York City. FOX News turns 10 this year. Photo by Eileen Blass, USA TODAY staff ORG XMIT: EB 30295 FOXNEWS 9/29/2006 (Via MerlinFTP Drop)
Newsmax, the larger of the two, appears to have made a dent in Fox News’ ratings since then, although Fox News remains the far-and-away leader.
Bea Quirk, a 76-year-old retiree from Colonial Beach, Virginia, said she switched from Fox News to Newsmax after Fox News “pushed Trump aside” by declaring Joe Biden as the winner of the 2020 election.
