Facebook is losing interest in its podcasting plans, new report claims – By Aisha Malik (Techcrunch) / April 18, 2022
Last April, Facebook announced a suite of new audio products, including new support for podcasts and a Clubhouse live audio competitor, which was an indication that it was taking the threat from other audio platforms more seriously. Now, barely a year after Facebook began its foray into podcasting and audio features, the company’s interest in the space is reportedly starting to fade, a report claims.
Facebook is said to be pulling back from its foray into podcasting and is looking to prioritize other initiatives in collaboration with its podcast partners, according to a new report from Bloomberg. According to its sources, Facebook is now focused on pursuing other opportunities with podcast partners — like events in the metaverse and e-commerce. Facebook’s parent company Meta is also said to be prioritizing short-video projects above other initiatives, likely due to increasing competition from popular short-form video app TikTok.
In an email to TechCrunch, a Meta spokesperson said the company is seeing good engagement with its audio features and believes that audio is an important medium for expression. The company also said it’s been getting feedback from creators on what’s working well and what it can improve on. Meta did not elaborate on the matter any further.
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