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    ‘Fake news’ drives advertisers to reputable brands: Time CEO

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    It’s no lie that POTUS Donnie has been an immense ratings monster for Cable Media, however it’s his attacks on MSM that’s having it’s best impact: Advertising money is flowing in – PB/TK

    ‘Fake news’ drives advertisers to reputable brands: Time CEO – By Nick Giampia / Aug 8 2017

    Time Inc. President Rich Battista on Tuesday said President Trump’s “fake news” claims have actually helped their business draw in more advertisers.

    “One of the things that’s helping us right now in the market place is with a lot of this challenge of fake news and with environments that aren’t necessarily safe for advertisers, we’re seeing a real move back to flight to quality. We have premiums environments and safe environments and advertisers want to be around content that has that premium,” Battista told FOX Business’ Connell McShane.

    He also acknowledged that some of their magazine covers have been very ‘provocative,’ with some of the covers themed around the Trump administration’s alleged ties with the Kremlin

    Continue to foxbusiness.com article: http://www.foxbusiness.com/politics/2017/08/08/fake-news-drives-advertisers-to-reputable-brands-time-ceo.html

     

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