Fox News enters new battleground in cable weather – By Dominick Mastrangelo (The Hill) / Oct 31 2021
Cable news wars? How about weather streaming news wars?
Fox News Media is venturing into the weather news industry with this week’s launch of Fox Weather, an effort to bolster its streaming services and amass a larger audience outside of politics and sports.
With its big bet on weather, Fox is entering a crowded field of climate news providers, where it will compete daily with smartphone apps, local television broadcasts and household-name brands like The Weather Channel and Accuweather.
The push into weather by Fox comes as industry experts say the audience for weather news is expected to grow in the coming years as climate and weather-related events impact the physical, financial and emotional well-being of more people around the world each year.
CONTINUE > https://thehill.com/homenews/state-watch/579120-fox-news-enters-new-battleground-in-cable-weather
