Google Says It Bans Gun Ads. It Actually Makes Money From Them. – By Craig Silverman and Ruth Talbot (ProPublica) / June 14, 2022
The tech giant has long boasted that it doesn’t accept ads for firearms, but a ProPublica analysis shows that Google’s ad systems served up more than 100 million ads from gun makers.
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For roughly two decades, Google has boasted that it doesn’t accept gun ads, a reflection of its values and culture. But a ProPublica analysis shows that before and after mass shootings in May at a New York grocery store and a Texas elementary school, millions of ads from the some of the nation’s largest firearms makers flowed through Google’s ad systems and onto websites and apps — in some cases without the site or app owners’ knowledge and in violation of their policies.
Ads from gunmaker Savage Arms, for example, popped up on the site Baby Games, amid brightly colored games for children, and on an article about “How to Handle Teen Drama” on the Parent Influence website. Ads for Glock pistols loaded on a recipe site’s list of the “50 Best Vegetarian Recipes!” as well as on the quiz site Playbuzz, on the online Merriam-Webster dictionary and alongside stories in The Denver Post, according to Adbeat, which aggregates data about web and mobile digital ads.
Ads for guns also showed up on Britannica, the media site Heavy, the employer review site Glassdoor, and on MacRumors, U.S. News & World Report, Publishers Clearing House and Ultimate Classic Rock.
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