Heat Street Is Folding

News Corp’s conservative digital media site Heat Street is folding in August, the company told BuzzFeed News on Thursday.

“The operation will be restructured under the MarketWatch umbrella, with the goal of strengthening cultural, entertainment and gaming coverage,” Dow Jones, which owns the property, said in a statement. “The Heat Street brand and future content associated with the brand will be part of the MarketWatch group.”

The Murdoch-owned outlet launched last year and was originally led by former Tory MP Louise Mensch and Noah Kotch, who recently decamped to head up Fox News’ digital efforts.

Mensch separated from the outlet late last year.

Heat Street, which has about 15 employees, launched as a right-of-center digital media upstart in an increasingly crowded conservative media field, taking on sites like Breitbart, the Daily Caller, IJR, and the Blaze.

Continue to Buzzfeed.com article: https://www.buzzfeed.com/stevenperlberg/heat-street-is-folding?utm_term=.wtaXkej1Z#.gs6qaojln