How Much Cheaper Are Store-Brand Groceries Than Name Brands? – By Pamela Vachon (CNET) / Aug 14, 2022
Lobbing a few cheaper, store-brand items in your cart each week can really add up. Here’s how much you’ll pocket when it’s all said and done.
This story is part of Home Tips, CNET’s collection of practical advice for getting the most out of your home, inside and out.
Store-brand groceries might not have all the flashy packaging and advertising oomph of your favorite cereal, seltzer and snacks. If you can grin and bear a cheesy knockoff in place of those name-brand products, though, you can save a bunch on your monthly food spending.
In a summerlong series on saving money to combat inflation, we’ve calculated whether it’s cheaper to buy groceries online or in person and laid out some strategies for saving at Whole Foods. But it turns out one of the most surefire ways to save at the supermarket is by letting some of that brand loyalty go by the wayside.
If you’re curious about exactly how much you can save buying store-brand groceries, I’ve done the math and the final figures are pretty shocking. On average, it’s about 40% in total savings across various grocery categories. I compared the cost difference for buying name brands versus store-brand products at two popular grocery stores. Read on for a full savings breakdown in case you decide to make the switch.
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