How the mining industry is using Minecraft to get into kids’ heads – By Mark Serrels (CNET) / December 16, 2021
Mining-focused video games are being integrated into 57 schools in Australia.
In the UK, “Tufty” the squirrel taught kids about road safety. In the US, McGruff the Crime Dog encouraged children to “take a bite out of crime” by locking their doors.
Cute mascots have always been useful educational tools, teaching life skills in an easily digestible manner. But in 2014, children in the Mackay region of Queensland, Australia, were confronted by an eldritch horror abomination of a mascot: Hector, the human-size lump of coal.
Hector, with his hard hat, yellow hi-vis and gap-toothed smile, was the brainchild of Dalrymple Bay Coal Terminal, a company responsible for exporting 60 million tons of Australian coal in 2013.
CONTINUE > https://www.cnet.com/news/how-the-mining-industry-is-using-minecraft-to-get-into-kids-heads/
