How Twitter died in 2023 and why X may not be far behind – By Karissa Bell (Engadget) / Dec 20, 2023
Death by a thousand stupid cuts.
When Elon Musk first took over Twitter, those of us in the tech media had all kinds of theories about how the acquisition might bring about the death of the 17-year-old platform.
Some posited that his inept attempts at cost-cutting would cause irreparable damage to Twitter’s infrastructure or that mass resignations would lead to catastrophic instability. But as is so often the case with Musk, predictions were in vain. Twitter did die this year, but the way it played out was both more boring and more stupid than anyone could have possibly imagined.
Musk killed Twitter by slowly making it useless for those who relied on it for real-time information, by choking off conversations from those not willing to pay, by flooding users’ timelines with spammy blue-check sycophants and renaming the company X. He killed it by re-platforming actual Nazis and far-right trolls and Alex Jones and boosting anti-semitism so loudly the site’s largest remaining advertisers and most prominent users abandoned the platform in droves. Though you can still go to www.twitter.com and see a website that vaguely resembles the thing we used to call Twitter, it’s only a dull echo of what it once was.
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