Is ESPN Trying to Win Back Conservatives With New Hank Williams Deal?

Hank Willians Jr becomes relevant again, inks deal to return to ESPN’s Monday Night Football. Does ESPN think a jiggle will bring viewership back to lackluster games – PB/TK

Is ESPN Trying to Win Back Conservatives With New Hank Williams Deal? – By Joe Simonson / June 5 2017

In the wake of various reports that its bleeding conservative viewers over its alleged liberal bias, ESPN reportedly rehired Hank Williams Jr. for the network’s Monday Night Football coverage.

The sports juggernaut discontinued using a Williams’ “All my Rowdy Friends Are Here on Monday Night” for the beginning of its Monday Night Football coverage after he clumsily compared President Obama to Hitler during an appearance on Fox & Friends. Williams Jr. subsequently apologized and continued being a vocal critic of the Obama administration.

In a reversal, Williams has recorded a new version of the song that will debut on September 11, before a game between the New Orleans Saints and the Minnesota Vikings.

“It was the original,” Druley told The USA TODAY NETWORK-Tennessee. “It belongs to Monday Night Football. It really is about returning to what fans know. It’s a Monday night party and that’s what we’re all hoping to get back to,” Stephanie Druley, ESPN’s senior vice president of events and studio production told The USA TODAY NETWORK-Tennessee.

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