Joe Rogan: rise of a highly controversial cultural power – By Edward Helmore (The Guardian) / January 30, 2022
In a row over Covid misinformation, Spotify sided with the wildly successful podcast host over Neil Young
Some 20 years ago, Joe Rogan was a reality TV host, fronting Fear Factor on NBC, in which hapless contestants faced dangerous, scary or gross stunts.
Now he’s one of the most powerful figures in American media, though often little acknowledged or actively shunned by the country’s coastal elites. He is sometimes left-leaning but says he detests identity politics and political correctness. He appears committed to some forms of social justice but is amenable to conservatives.
The Joe Rogan Experience podcast – the vehicle for his enormous wealth and power – intersperses comedy, politics, criticism of the media, interviews and discourses on topics ranging from cage-fighting to psychedelics and quantum mechanics.
