New privacy bill would put major limits on targeted advertising – By Taylor Hatmaker (Techcrunch) / January 18, 2022
A new bill seeks to dramatically reshape the online advertising landscape to the detriment of companies like Facebook, Google and data brokers that leverage deep stores of personal information to make money from targeted ads.
The bill, the Banning Surveillance Advertising Act, introduced by Reps. Anna Eshoo (D-CA) and Jan Schakowsky (D-IL) in the House and Cory Booker (D-NJ) in the Senate, would dramatically limit the ways that tech companies serve ads to their users, banning the use of personal data altogether.
Any targeting based on “protected class information, such as race, gender, and religion, and personal data purchased from data brokers” would be off-limits were the bill to pass. Platforms could still target ads based on general location data at the city or state level and “contextual advertising” based on the content a user is interacting with would still be allowed.
CONTINUE > https://techcrunch.com/2022/01/18/banning-surveillance-advertising-act/
