NFTs: Why you should pay attention – By Samrat Kishor (The Economic Times) / Sept 12 2021
Synopsis: In India too, Bollywood superstar Amitabh Bachchan has launched his own NFTs, which are themed around his life. Before him, Sunny Leone became the first Bollywood actress to launch her own NFT collection of unique, hand-animated art. Messi, Big B and Leone are not alone in this business. The popularity of NFT, a type of digital asset, has exploded beyond anyone’s imagination in recent years.
Football superstar Lionel Messi recently launched his own collection of NFTs, or non-fungible tokens, that were created using his image by an Australia-based digital designer and are expected to make billions of dollars.
In India too, Bollywood superstar Amitabh Bachchan has launched his own NFTs, which are themed around his life. Before him, Sunny Leone became the first Bollywood actress to launch her own NFT collection of unique, hand-animated art.
Messi, Big B and Leone are not alone in this business. The popularity of NFT, a type of digital asset, has exploded beyond anyone’s imagination in recent years. NFT artworks have been selling for millions and attracting the attention of big brands, celebrities and icons.
