Talent wars come for NFL announcers – By Sara Fischer, Tim Baysinger, Jeff Tracy (Axios) / May 11, 2022
Tom Brady’s mega-deal with Fox Sports shows just how much TV networks are willing to pay to stay competitive in the broadcasting booth.
Why it matters: Big names have the ability to lure viewers at a time when more and more people are cutting the cord.
Driving the news: Fox CEO Lachlan Murdoch announced Tuesday that Brady will join as Fox Sports’ lead analyst “immediately following his playing career.”
- Brady will call games with Kevin Burkhardt and “serve as an ambassador” for Fox Sports, Murdoch added.
CONTINUE > https://www.axios.com/2022/05/11/talent-wars-nfl-announcers
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