The Race To Go Viral: Three Brothers’ Anti-Donald Trump Videos Draw Millions Of Views – By Ted Johnson (Deadline) / June 13 2020
A day after Ivanka Trump posted an online commencement address that was scrapped by a Kansas university, a different version appeared on Twitter that also generated a great deal of attention.
© MeidasTouch.com
It was a spot that, among other things, interspersed her words with scenes of cops firing smoke canisters and pepper balls to clear out Washington D.C.’s Lafayette Square and soldiers occupying the steps of the Lincoln Memorial. From the group MeidasTouch.com, the video, with a hashtag of #ByeIvanka, generated more than 6.5 million views.
https://twitter.com/MeidasTouch/status/1269421143712120834?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1269421143712120834&ref_url=https%3A%2F%2Fdeadline.com%2F2020%2F06%2Fdonald-trump-viral-videos-meidas-touch-1202956847%2F
MeidasTouch.com is a new political action committee that is the brainchild of three brothers who believe that they have hit on a formula for drawing attention: Using Donald Trump’s words against him, or those of his family.
“There is a thematic piece that goes throughout the videos — we use real pictures and real imagery and juxtapose them with their words,” said Ben Meiselas, a partner at Geragos & Geragos who represented Colin Kaepernick’s lawsuit and settlement with the NFL. Also spearheading the videos are his brother Brett, who served as head of digital post-production on The Ellen DeGeneres Show, and Jordan, who works in marketing and advertising in New York.
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