TikTok ‘de-influencers’ want Gen Z to buy less – and more (Seattle PI)

    5
    0

    TikTok 'de-influencers' want Gen Z to buy less - and more

    TikTok ‘de-influencers’ want Gen Z to buy less – and more – By Haleluya Hadero & Ali Swenson (The Associated Press) / Feb 14, 2023

    NEW YORK (AP) — At a time when consumers are inundated with so-called social media influencers peddling the latest products online, a slew of TikTok users are leveraging their platforms to tell people what not to buy instead.

    The trend, called “de-influencing,” is a stark contrast to prior ones like #TikTokMadeMeBuyIt, when consumers were showing off products they purchased after seeing them on the social media app.

    These days, TikTokers are telling their followers which products aren’t worth the money, or urging them to resist indulging in trends. Some influencers are sounding off about blushes, mascaras or other beauty and skincare items that made big promises but don’t deliver. And others are telling their followers to avoid hair stylers and water bottles TikTok itself helped popularize.

    CONTINUE > https://www.seattlepi.com/business/article/tiktok-de-influencers-want-gen-z-to-buy-less-17783046.php

     

     

    [pro_ad_display_adzone id="404"]

    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here