While fights rage over big brands like Bud Light and Target, other companies have stepped back and are quietly improving LGBTQ+ representation from the inside – By Tim Paradis (Insider) / June 18, 2023
- Big brands from Bud Light to Disney to Starbucks have recently been entangled in the culture wars.
- Their involvement in LGBTQ+ representation has made waves among advocates and conservatives alike.
- But more big companies are quietly working behind the scenes to boost LGBTQ+ representation.
It sounds like a perfect weekend: Bud Light. Chick-fil-A. Disney. Cracker Barrel. Starbucks.
But instead of some guide to suburban Americana, these are some of the companies that have been dinged, to varying degrees, in the culture wars — this time over LGBTQ+ representation.
But these public feuds aren’t all that’s happening on the representation front. While conservatives who accuse big business of engaging in corporate wokeism trade salvos with LGBTQ+ supporters, more large companies have been quietly redirecting their work on LGBTQ+ issues inward, focusing on their employees and their boards.
It’s a shift that was already underway before the latest fights that have drawn in Adidas, the LA Dodgers, and now country music icon Garth Brooks.
