‘Idiotic’: Republican for president stops TV ads ahead of key early primaries – By Mary Lou Masters (Daily Caller) / Dec 27, 2023
‘We have the ability to be nimble and hypertargeted in our spending’
Conservative businessman Vivek Ramaswamy’s presidential campaign is stopping television advertising just weeks ahead of the January Iowa caucus and New Hampshire primary.
Ramaswamy argued that such spending “is idiotic” and that his campaign would be allocating its resources in a different way when confirming the move on X Tuesday evening. The change comes after his campaign previously pledged to spend up to $8 million in Iowa and $4 million in New Hampshire on advertising.
“Presidential TV ad spending is idiotic, low-ROI & a trick that political consultants use to bamboozle candidates who suffer from low IQ,” Ramaswamy wrote on X. “We’re doing it differently. Spending $$ in a way that follows data…apparently a crazy idea in US politics.”
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