Commentary | Nuclear Energy Has Liberals Rushing to Invest…But Not So Fast – By Craig Shirley (CNS News) / Jan 19, 2024
In their efforts to be “good corporate citizens” or enlightened businesspeople, major corporations have held themselves out as embracing liberal values. It is no longer enough to make a good product. Company marketing executives feel the need to communicate that the company embraces certain values. Oftentimes, these values have nothing to do with company’s history and, in fact, may be counterproductive to the product. But, the political mission often supersedes the corporate mission.
In 2023, Bud Light learned the hard way that its customer base did not want a transgender “brand ambassador” in Dylan Mulvaney. Over the course of several months, Bud Light lost billions of dollars in market share. Its pitiful attempts to regain its “fratty” customer base have been ineffectual.
Disney is another once-predictable company that seeks to shock the sensibilities of its multigenerational customer base. In efforts to “diversify” films and television program, they have felt the urge to add gay characters, as well as a plan to make a radical reboot of Snow White and the Seven Dwarves.
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