That anti-Tesla Super Bowl ad just got the wrong kind of attention from the NTSB – By Kirsten Korosec (Techcrunch) / Feb 12, 2024
The National Transportation Safety Board, a U.S. government agency that investigates crashes, has ordered the Dawn Project organization to stop using its seal after it appeared in a Super Bowl ad that called for consumers to boycott Tesla.
The NTSB said in a letter that its seal must be immediately removed from the Dawn Project’s website and YouTube page, as well as any further airings of the commercial. NTSB said in a news release that it did not authorize the use of its seal and does not endorse the work of the Dawn Project.
“We used the NTSB’s seal in our second Super Bowl LVIII commercial whilst we were referring to Tesla refusing to implement the NTSB’s prudent safety recommendations, recommendations with which The Dawn Project fully agrees,” an emailed statement from a Dawn Project spokesperson. “Unlike Tesla, we have great respect for the NTSB.”
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