Will you be oblivious to the obvious? Will you something you never really paid attention too? Well General Mills wants you to be aware of the decline in the bee population so they’re removing the “buzzbee” mascot from Honey Nut Cheerios – PB/TK
The Honey Nut Cheerios Box Is Changing For A Disturbing Reason – Christopher Luu March 20 2017
The next time that you pick up a box of Honey Nut Cheerios, you’ll notice a very important thing missing. No, not the toys, they’ve never been in this particular cereal. Look closer. BuzzBee, the lovable bee mascot, is gone. General Mills announced that Honey Nut Cheerios boxes will be without the recognizable mascot — and it’s to draw attention to a very important issue: pollinator populations.
According to Greenpeace’s Save The Bees campaign, “two thirds of the crops used to feed people, accounting for 90% of the world’s nutrition, are pollinated by bees.” But as important as they are, the environmental organization reports that bees and pollinators — like BuzzBee — are disappearing. That’s why the special #BringBackTheBees Honey Nut Cheerios box will hit shelves without its famous mascot.
“As a General Mills cereal built around nutrition, helping pollinators get the key nutrition they need through fun, family-friendly activities like planting wildflowers is a natural fit,” Susanne Prucha, director of marketing for Cheerios, said. “Our commitment to increasing the habitat for pollinators is one way we are continuously striving to be a company that not only makes products people love, but a company that pursues creative solutions to make our world a better place for all families.”
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